Tag: Ott

Over 96% of UK viewers actively use an EPG to find TV shows, highlighting its critical role in modern viewing. But what is EPG exactly? An Electronic Program Guide is a digital, on-screen menu that provides a dynamic, up-to-date schedule of broadcast and streaming content.

A 2024 report by Ofcom found Electronic Programme Guides (EPGs) to be a crucial tool for viewers, aiding in the navigation and access of television content. The primary purpose of an EPG is to offer a user-friendly and dynamic interface for discovering content across various platforms.