Tag: Packaging design

A staggering 90% of consumers glance at the front of a package while making a purchasing decision, highlighting the critical power of packaging to capture attention. This demonstrates how packaging can help people make a healthy choice by influencing perceptions, communicating nutritional value effectively, and guiding conscious selections in a crowded marketplace.

Over 70% of shoppers form their opinion about a product based on its branding and packaging, highlighting its critical role beyond simple containment. This initial perception can significantly influence purchasing behavior and determines the true benefits of packaging and labelling for both businesses and consumers.

In January 2025, the U.S. Food and Drug Administration (FDA) announced a proposed rule for a mandatory, interpretive front-of-package (FOP) labeling system to empower consumers and reduce diet-related chronic diseases. This signifies a major shift for the food industry, making a comprehensive **guide to creating a front of pack nutrition label** more essential than ever for manufacturers to ensure compliance and market readiness.

Over 90% of consumers have seen colored dots on food packaging, yet most have no idea what they mean. The common misconception is that these colored dots on food products relate to ingredients, nutrition, or freshness, but their actual purpose is far more technical and mundane. These are a crucial part of the printing process, intended for manufacturers, not shoppers.

While there is no single, globally recognized color that signifies gluten-free, some local food service providers and certification bodies use color-coded systems to indicate dietary information. Understanding this nuance is critical for individuals managing celiac disease or gluten sensitivity, as relying solely on a specific color can lead to dangerous cross-contamination issues. The most reliable indicators are specific certification symbols and clear ingredient labeling, not a generalized color.

While there is no universally regulated system for bottled water cap colors, common industry practices reveal patterns that can help consumers identify a product's type or quality. Understanding what does each bottle cap color mean can help you quickly distinguish between spring, purified, alkaline, or flavored water without reading the entire label. This visual shorthand, though not a strict rule, is a widely used marketing tool to help consumers make informed purchasing decisions.

First patented in 1909, the iconic Toblerone is a Swiss chocolate brand with a rich history. Many fans have noticed that some large bars seem to have a consistent 11 triangular segments, prompting the question: why does Toblerone have 11 triangles? The answer isn't a single reason, but a confluence of product evolution, tradition, and packaging changes.