Understanding the Raw Milk Trend: Why Is Raw Milk Becoming a Thing?
                                
                                
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                                    5 min read                                
                            
                                Weekly sales of raw cow's milk have surged between 21% and 65% in recent periods, signaling a dramatic return to an old-school beverage. This rapid rise begs the question: why is raw milk becoming a thing among modern consumers, despite widespread public health warnings?