Is Peroni Zero Actually Zero? Unpacking the 0.0% Promise
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3 min read
According to Peroni's own website, their Nastro Azzurro 0.0% is brewed using a dealcoholization process that results in 0.0% alcohol by volume (ABV). This leads many to wonder: is Peroni zero actually zero? The answer requires a look at both branding and the technical realities of non-alcoholic beverage production.