Tag: Plant based dyes

According to a 2025 news report, many U.S. food companies, including General Mills, Kraft Heinz, and Tyson Foods, are committed to removing artificial dyes like Red 40 from their products. This shift is primarily driven by rising consumer demand for cleaner labels and natural ingredients, as well as increasing regulatory pressures in some regions.

According to a 2021 study, the global natural food colors market is growing due to increased consumer demand for clean-label products. With this shift in preference, many people are asking: which food coloring is natural? The answer is a diverse palette of vibrant plant, mineral, and even animal-based ingredients.

According to research published in *Nature Communications*, exposure to Red 40 was found to harm gut health in animal studies, fueling consumer demand for alternatives. For those seeking a replacement for red dye 40, a variety of natural and artificial options are available, each with unique characteristics and suitability for different applications.