What exactly does plant-based mean? Understanding the term beyond the trend
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5 min read
According to research by the Good Food Institute, using the term 'plant-based' on products increases consumer willingness to buy by about 20% compared to 'vegan'. This highlights a crucial distinction: while often used interchangeably, the phrase "what exactly does plant-based mean" is more nuanced than many assume, encompassing a flexible dietary pattern rather than a strict ethical philosophy.
