What is a Secondary Shelf and How Does It Drive Sales?
                                
                                
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                                    4 min read                                
                            
                                According to retail data, strategic secondary placements can increase unit sales by over 30%. A secondary shelf is a product display placed outside its usual location in a retail store to attract customer attention and drive impulse purchases. This merchandising tactic leverages prime, high-traffic areas to boost visibility and influence buying decisions.