Tag: Pricing changes

In late 2024, Starbucks announced a major change to its menu pricing, eliminating the upcharge for all non-dairy milk alternatives, including oatmilk, in company-owned stores in the U.S. and Canada. This shift, which went into effect on November 7, 2024, addresses one of the most frequently requested customer modifications and signals a significant win for plant-based drinkers. For years, the additional cost for these alternatives sparked debate, but the new policy makes customizing your drink more accessible than ever.

In June 2025, Starbucks rolled out a company-wide change to its customization pricing, which included adding a charge for extra scoops of matcha powder. For many customers, this raised the simple but significant question: why is Starbucks charging for extra matcha, and what prompted this shift?