Tag: Product differentiation

According to a 2025 Hortidaily report, 40% of consumers are willing to pay a premium for branded produce linked to sustainability and superior quality. This growing demand makes us ask: is fresh produce a good brand, and what does 'branding' even mean in the context of fruits and vegetables?

The global enhanced water market is projected to grow from $12.5 billion in 2023 to $28.9 billion by 2032. This rapid expansion reveals a shift in consumer behavior, answering the question: why do companies sell enhanced water? They are responding to a powerful consumer-driven demand for healthier, more functional beverage options that offer more than basic hydration.

According to research from GoPuff and Kroger, Alani produces both non-alcoholic energy drinks and a line of hard seltzers with a 5% alcohol by volume (ABV). To determine if a specific Alani product is an alcoholic beverage, you must check the label, as the brand offers distinct product categories to meet different consumer needs.