Tag: Product evolution

When Bud Light Platinum was first released in 2012, Anheuser-Busch marketed the new light beer with a distinct 8% alcohol by volume (ABV). This higher potency made it a unique offering, but years later, many consumers are confused, wondering if Bud Light Platinum was 8%.

From its introduction to the masses in the 1960s, Gatorade became a household name and by the 1980s, its formula had become a staple for athletes and sports fans alike. The answer to what were the ingredients in Gatorade in the 80s reveals a much simpler concoction than the complex beverages we see today, relying on basic components to replenish electrolytes and energy.