Tag: Product failure

Once a household name and a $150 million business, Ayds candy was a popular diet product for decades before its demise. People still ask, "what is the old weight loss candy?", recalling the once-ubiquitous appetite suppressant that disappeared from shelves for a memorably disastrous reason in the 1980s.

Initially generating an impressive $400 million in first-year sales for Frito-Lay's "WOW!" chips, the market for Olestra-based products collapsed rapidly as consumers reported severe side effects. The story of **why was olestra discontinued** is a pivotal moment in the history of food technology, nutrition, and consumer trust.