Tag: Product innovation

With the global gluten-free food market estimated to exceed $10 billion in 2025 and continuing to grow, consumer expectations for quality have risen dramatically. But what made good products are gluten free, and what sets the best-tasting ones apart from their often-criticized predecessors?

Over 10 million customers have already embraced the air up hydration system, and with the release of the Gen 2 bottle, the user experience has been significantly upgraded. While both generations utilize the same innovative Scentaste technology, the newer model introduces crucial improvements in design, functionality, and sustainability.

In 2007, The Coca-Cola Company purchased the parent company of Vitaminwater for $4.1 billion, a historic deal that cemented the brand's place in the beverage industry. The story behind Vitaminwater began much earlier, tracing back to a single, unadorned idea born from a sick day and an entrepreneurial spirit.

In July 2025, President Donald Trump claimed on social media that Coca-Cola had agreed to switch from high-fructose corn syrup (HFCS) to cane sugar in its US products. This statement caused a major stir among consumers concerned about soda ingredients and raised the question: Is Coca-Cola going to stop using high-fructose corn syrup?