Tag: Product marketing

In early 2024, Molson Coors officially rebranded its Miller64 ultra-light beer to Miller Extra Light, signaling a strategic shift away from calorie-based marketing toward a low-alcohol positioning. The move answers the popular question of why did 64 change to extra light, revealing insights into modern consumer preferences and the evolving beverage market.

Food products with high protein content are increasingly popular, but claiming this on a label isn't as simple as adding the words. Navigating the specific regulatory guidelines that dictate *when you can claim high in protein* requires careful attention to the nutritional content and quality standards enforced by various governing bodies.

According to a study published on ResearchGate, Apple skillfully integrates emotional elements into its products and marketing, establishing a deep connection with consumers. The question, however, remains: is Apple a functional brand, or does its success rely on a brilliant blend of both functional and emotional appeals? This article dissects the branding powerhouse to provide a comprehensive answer.

According to marketing psychology, consumers are more easily swayed by specific, memorable numbers. This principle directly addresses the intriguing question of 'Why not 12 cream uses?' and challenges us to look beyond the surface of product claims.