Tag: Product pricing

According to pricing data from various online retail platforms in India, a 40 Rs Coke typically contains 750 ml. This standard size is a popular option in the market, though package sizes can vary depending on the retailer and regional factors.

Following its 2022 launch, bottles of Prime Hydration were being resold for exorbitant prices on platforms like eBay, prompting co-founder KSI to publicly condemn the "black-market" selling. Unpacking the high price of this popular beverage reveals a combination of deliberate marketing, market hype, and external economic factors beyond standard production costs.