Tag: Product rebranding

In early 2025, C4 Energy's parent company, Nutrabolt, discontinued its official Skittles and Starburst flavor partnerships. This led to the introduction of a new, mixed-fruit flavor called Cosmic Rainbow, causing confusion among long-time fans who loved the original Skittles C4. While Cosmic Rainbow replaced the Skittles flavor in the product lineup, they are not the same product.

In mid-2024, Hellmann's officially changed the name of its vegan mayonnaise to 'plant-based mayo' following consumer research indicating the word 'vegan' was a barrier for some shoppers. This strategic rebranding and recipe reformulation aimed to expand the product's market reach beyond strict vegans to include flexitarians and those looking to reduce animal product consumption.

According to reports, in 2022, Nestle officially rebranded its Carnation Instant Breakfast product line to Carnation Breakfast Essentials, leading to market confusion about its availability in the USA. This move was a strategic adaptation to evolving consumer demands rather than a complete discontinuation.

First launched in 1974 as 'Sugar Free Sprite,' the beverage underwent multiple name changes before becoming Sprite Zero Sugar, leading to consumer questions: **are diet Sprite and zero Sprite the same thing?**. Understanding this evolution requires examining the product's history and marketing strategies.