Tag: Product release

In July 2025, the energy drink brand CELSIUS expanded its Fizz-Free line with two fresh, non-carbonated offerings: Pink Lemonade and Dragonfruit Lime. So, what are the two new CELSIUS flavors that recently hit the market? They are a classic summertime taste and an exotic tropical twist, designed for those who prefer a smooth energy boost.

In June 2025, a limited-edition 15-inch Capri Sun pouch was released to celebrate the summer solstice, selling out within minutes of its two exclusive drops. This oversized beverage item, which was more than three times the size of a standard pouch, caused a viral sensation online.

According to fashion industry analysis, limited edition drops, like a max drop, can generate significant revenue and hype within a matter of minutes or hours. The benefits of a max drops extend far beyond a single sale, creating a powerful marketing tool that builds brand loyalty and a sense of exclusive community.