Tag: Profit margins

The global enhanced water market is projected to grow from $12.5 billion in 2023 to $28.9 billion by 2032. This rapid expansion reveals a shift in consumer behavior, answering the question: why do companies sell enhanced water? They are responding to a powerful consumer-driven demand for healthier, more functional beverage options that offer more than basic hydration.

With the US dietary supplements industry showing an average profit margin of 38%, many consumers wonder **what is the markup on vitamins** and why their cost varies so significantly. Understanding the factors behind a vitamin's price tag requires a closer look at the complex journey from raw ingredients to the final product on the shelf.