Tag: Protein trend

According to a report from *BBC Science Focus* cited in February 2025, food companies have quadrupled the amount of high-protein products sold globally over the past decade, helping fuel the protein washing trend. This practice, which extends from processed foods to hair care, can mislead consumers into making expensive or harmful choices.

According to a 2024 survey, 71% of U.S. adults said they were trying to consume more protein, indicating a widespread fascination. But why is the world obsessed with protein, and is this fixation truly justified? This article delves into the origins, drivers, and realities behind the global phenomenon.