Tag: Protein trends

According to a 2025 report by Cargill, 61% of consumers are actively increasing their protein intake, signaling a massive cultural shift. This isn't just a trend for athletes; the focus on why protein is such a big deal now extends to everyday wellness, weight management, and healthy aging.

According to a 2025 survey, over three-quarters of U.S. consumers pay close attention to the protein content in their food, a higher share than those tracking sugars or fats. This intense focus begs the question: What is the obsession with eating protein, and is it a reflection of genuine nutritional needs or something more?

According to Cargill's 2025 Protein Profile, 61% of consumers increased their protein intake in 2024, highlighting a significant and ongoing shift towards protein-rich diets. This momentum continues into 2025, where the focus has expanded from simple quantity to diverse sources, sustainability, and personalization.