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Tag: Public relations

Explore our comprehensive collection of health articles in this category.

How did Super Size Me affect McDonald's sales and menu strategy?

3 min read
In the immediate aftermath of *Super Size Me*'s 2004 release, McDonald's profits reportedly dropped in the following financial year, though the company officially denied any connection. The documentary, starring Morgan Spurlock on an all-McDonald's diet, put a spotlight on the fast-food giant's role in the obesity epidemic, raising questions about its menu and marketing strategies.

How did McDonald's change after Super Size Me?

4 min read
In 2004, filmmaker Morgan Spurlock released his groundbreaking documentary *Super Size Me*, an experiment involving eating nothing but McDonald's for 30 days. The documentary, which highlighted the negative health impacts of a fast-food diet, prompted widespread public discussion and put immense pressure on the Golden Arches. As a result, the company was forced to reassess its public image and business practices, leading to significant changes in the years that followed.

Which Food is PR? Unpacking the Dual Meaning of a Viral Term

5 min read
Social media food trends now move from platforms like TikTok to mainstream menus in a matter of weeks, creating 'PR' food moments that generate immense buzz. This viral phenomenon shares a surprising abbreviation with the rich and flavorful culinary traditions of Puerto Rico, leaving many people to wonder about the term's true meaning.

Where did breakfast is the most important come from?

3 min read
In the late 19th and early 20th centuries, two distinct but powerful marketing campaigns cemented the idea that 'breakfast is the most important meal of the day' into the public consciousness. Its origin story, however, has little to do with modern nutrition and everything to do with cereal and bacon sales.