Tag: Purchasing behavior

A 2018 study found that food labeling reduced consumers' intake of calories by 6.6% and total fat by 10.6%. This statistic reveals the powerful influence that food labeling can have, serving as a critical tool that shapes consumer choices at the point of purchase. Yet, the true impact extends far beyond simple calorie counts, encompassing a complex web of psychological, economic, and social factors.

Studies have shown that food labeling interventions can lead to significant reductions in the intake of calories and total fat. But do nutrition labels influence healthier food choices analysis reveals the precise impact of label viewing behavior on subsequent food purchases in a labelling intervention trial.