Tag: Purchasing decisions

According to behavioral economics, many consumer decisions are driven more by emotional responses than pure rational analysis, revealing what type of consumer are most humans. This complex interplay of instinct and logic is far more common than the textbook ideal of the purely rational buyer.

Research has consistently shown that food labeling can significantly reduce the intake of unhealthy nutrients; one meta-analysis found a reduction of 6.6% in calories and 10.6% in total fat due to food labeling. This demonstrates the tangible ways that information on packaging can impact your purchasing choices and, ultimately, your health.