Tag: Pure via

According to the U.S. Food and Drug Administration (FDA), highly purified stevia extracts like Rebaudioside A (Reb A) used in Pure Via are generally recognized as safe (GRAS) for consumption. However, the safety of Pure Via also depends on its specific formulation and the consumer's health needs.

Derived from the leaves of the South American stevia plant, Pure Via is a plant-based, zero-calorie sugar substitute. So, what is pure via sugar alternative? It is crafted with high-purity stevia extract, known as Reb A, and blended with natural ingredients to offer a clean-tasting, guilt-free sweetness.

Over 70 unique molecules are found in the leaves of the Stevia rebaudiana plant, with steviol glycosides being the key sweetening components. Many consumers turn to stevia-based options as a low-calorie sugar alternative, but navigating the vast market of sweeteners can be confusing. It's crucial to know which sweeteners contain stevia and what other ingredients are often included to create a balanced flavor profile.

According to the Food and Drug Administration (FDA), highly purified stevia extracts, such as rebaudioside A (Reb A), are considered “generally recognized as safe” (GRAS) for use in food. However, a brand like Pure Via is more than just pure Reb A, which raises important questions about the safety of its additional ingredients.