What was the Hula Burger made of?
                                
                                
                                •
                                
                                
                        
                                    
                                    3 min read                                
                            
                                In 1963, a grilled pineapple slice with cheese on a bun became one of McDonald's most legendary menu failures. This unusual concoction was the Hula Burger, created by McDonald's founder Ray Kroc to address a specific market need during the Lenten season.