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Tag: Rebrand

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Is Just Ice Tea Honest Tea? The Story of a Spiritual Successor

4 min read
In 2022, Coca-Cola's decision to discontinue Honest Tea left loyal customers and brand co-founder Seth Goldman dismayed. However, this didn't spell the end for the popular organic brew, as Just Ice Tea emerged shortly after, not as a rebrand, but as a spiritual successor created by the original founders.