Tag: Rebranding

First introduced as 'Peppo' in 1972 before being renamed Mr. Pibb, the soft drink has a long and complicated history marked by significant changes. While the original Mr. Pibb soda was officially discontinued and replaced by Pibb Xtra over two decades ago, a new beverage surprise for fans was announced in late 2025.

In early 2022, Snapple began rebranding its 'Diet' line to 'Zero Sugar'. This has led consumers to question whether the product itself has changed or if the difference is purely in the name.

In 2018, the sparkling wellness brand Recess first launched with drinks infused with CBD and adaptogens. This has since changed, leading many to ask: Did Recess used to have CBD, and if so, why did they stop producing it?

According to a 2023 rebranding effort, the name 'Lunchers' is a direct result of changes made to the 'Lunchables' product line in the UK and Ireland. While the core concept is similar, their brand identity, ownership, and even recipes have diverged over time.

In 2024 and 2025, Danone has made significant changes to its Activia product line, revamping recipes and redesigning packaging. These changes have led many loyal customers to ask: 'Did Activia change their formula?' The answer is a clear yes, with the company confirming updates to ingredients and a focus on reducing sugar.

According to a 2020 Mintel market research report, the US retail diet carbonated soft drink market was valued at $11.2 billion, yet many shoppers have noticed a decline in the visibility of products explicitly labeled 'diet'. The question, 'why are they getting rid of diet soda?' is on the minds of many, but the answer isn't a simple discontinuation; it's a strategic shift reflecting modern consumer sensibilities and health perceptions.

In a recent shift that took many consumers by surprise, the popular beverage company Snapple officially replaced its 'Diet' product line with 'Zero Sugar'. This change wasn't an isolated decision but rather a direct response to a major shift away from 'diet culture' in the beverage industry. The strategic rebrand addresses evolving consumer sentiments, aiming for a more modern and unambiguous product label.

As recently as January 2025, Heinz confirmed that it was discontinuing its Weight Watchers frozen meal range in some markets, leaving many long-time customers wondering what has happened to Weight Watchers' frozen meals. This decision is part of a larger shift in strategy for both Heinz and the Weight Watchers brand, now known as WW.

In 2020, Diet 7UP was officially discontinued and replaced by 7UP Zero Sugar in many markets, leading to confusion among long-time drinkers. While the company has claimed the formulas are similar, loyal fans and ingredient lists suggest subtle but noticeable differences between Diet 7UP and 7UP zero.

After its UK launch in 1998, Sunny Delight sales skyrocketed, briefly making it the third best-selling soft drink, only to face a dramatic crash following controversy. This market volatility is a key reason why did Sunny D change, necessitating multiple rebrands and reformulations to survive decades of shifting public perception and health concerns.