Tag: Red bull history

The modern energy drink era began in 1962 when Taisho Pharmaceutical introduced Lipovitan-D in Japan. This energizing tonic, originally marketed toward factory workers and truck drivers, is widely recognized as the first modern energy drink and contained key ingredients still used today.

Red Bull's roots trace back to Thailand where its predecessor, Krating Daeng, was developed for the working class. This means that while you can get Red Bull in Thailand, the experience is quite different from what is sold in Western countries.