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Tag: Red bull marketing

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What was Red Bull originally for? The surprisingly practical origins

4 min read
The predecessor to Red Bull, a syrupy tonic called Krating Daeng, was developed in 1976 for Thai factory workers, farmers, and truck drivers who needed a boost to get through long, tiring workdays. The answer to what was Red Bull originally for is rooted in this practical, blue-collar purpose, a far cry from its current association with extreme sports and nightlife.