Tag: Red color

Over 30% of fast-food chains intentionally use red and yellow in their branding to increase hunger and drive sales, a strategy known as the “Ketchup and Mustard Theory”. However, the notion that red suppresses appetite is widely debated, with the majority of scientific evidence suggesting the opposite is true for most people.

According to numerous studies, red is considered one of the most powerful colors for stimulating appetite. This is because the color triggers physiological and psychological responses that create a sense of urgency and excitement around food.

According to extensive research in color psychology, the color red is overwhelmingly associated with stimulating both strong emotions like anger and physiological responses like increased hunger. This powerful hue impacts human behavior in significant and often predictable ways, a fact long exploited by industries like fast food and marketing.