What's the difference between concentrated juice and regular juice?
                                
                                
                                •
                                
                                
                        
                                    
                                    4 min read                                
                            
                                Water makes up about 90% of fresh juice, and the removal of this water is the key difference that separates concentrated juice from its regular counterpart. This fundamental process impacts everything from the beverage's flavor and shelf life to its nutritional profile and cost, making the choice about much more than just the taste.