Tag: Restaurant marketing

Viral food challenges, particularly on platforms like YouTube and TikTok, have captured global interest and can promise fame or cash prizes. However, the reality behind these spectacles is a complex mix of potential benefits for businesses and serious, often hidden, risks for individuals.

According to the Health Promotion Board in Singapore, partnering with the Healthier Dining Programme has led to brands reporting an increase in sales after introducing healthier menu options. This success is significantly supported by the Healthier Dining Grant, which provides crucial co-funding to eligible food and beverage establishments.

According to a 2024 Datassential report, 57% of consumers say they need to eat healthier, demonstrating a significant market shift toward wellness-oriented dining. This rising health consciousness among consumers is transforming the restaurant and foodservice industry, making nutrition a critical factor for success.

According to a study published on PubMed Central, attractive plate designs can significantly boost the perceived tastiness and healthiness of food. This highlights why is food arrangement important for creating a powerful first impression, engaging our senses, and setting the stage for a delightful meal.

Five Guys customers consume nearly 300,000 complimentary peanuts per week, and this legendary, all-you-can-eat snack has a fascinating history. The iconic peanuts are not merely a generous gesture; the reason behind why are 5 Guys peanuts free is a calculated, multi-faceted business strategy that has solidified its unique brand identity.

According to Gallup research, customers spend an average of only 109 seconds reading a menu before deciding. This brief window of opportunity is why restaurant menus influence customers through careful psychological and design techniques, guiding their choices and impacting profitability.

According to a 2016 Technomic report, an overwhelming 86% of consumers demand menu transparency, a number that has only grown since. This undeniable shift highlights why is nutrition critical on menus for modern food service establishments, influencing everything from dining choices to brand perception.

According to a 2024 NielsenIQ report, 59% of Asia-Pacific consumers discover new products through social platforms, showcasing how social media impacts food trends by influencing consumer discovery and purchasing habits. It has revolutionized how we find recipes, choose restaurants, and perceive food.