Tag: Restaurant strategy

The global ethnic food market is projected to reach over $179 billion by 2034, driven by rising cultural diversity and globalization. This makes it more critical than ever to include multicultural foods in menus, tapping into a vast and growing market of adventurous and diverse diners.

A 2022 meta-analysis confirmed that people tend to consume more food when served larger portions, a phenomenon known as the 'portion size effect'. This robust psychological effect reveals the profound and often unconscious ways portion control affects customers, influencing their perception of value, satisfaction, and overall dining experience.