Tag: Retronasal olfaction

The majority of what we perceive as 'taste' is actually detected by our sense of smell, a phenomenon known as retronasal olfaction. This is the science behind Air Up, a system that flavors plain water through scent alone, meaning there is no sugar in Air Up pods or the water you drink.

According to the brand's own testing, water consumed with an Air Up bottle and pod is 99.99% pure water, free from additives and sugars. This raises the question for many health-conscious consumers: are air up pods healthy and are there any potential risks to using them? This article will delve into the science behind Air Up to answer this question comprehensively.

According to scientific research, the human brain perceives approximately 80% of what we call "taste" through our sense of smell. The innovative `air up` bottle system leverages this phenomenon, promising the experience of flavored water using only scent, but a crucial question for health-conscious consumers is: is air up healthy?

According to the brand and independent testing, the water consumed from an air up bottle is 99.99% pure, with the 'flavor' coming entirely from natural aromas inhaled via the scent pods. This innovative method leverages retronasal olfaction, the same biological process that allows us to perceive a majority of taste from scent, without adding any actual flavorings, calories, or sugar to the water itself.

According to Air Up's official website, their flavor pods contain only natural aromas extracted from fruits, spices, and herbs, and no sugar or artificial additives are mixed into the water itself. The perceived flavor comes from scent, not from substances added to the liquid, meaning the pods contain natural compounds responsible for their aroma.

According to the company, Air Up has attracted over 5 million customers with its innovative scent-based hydration system. But as reviews remain divided, the burning question persists: are Air Up pods worth it for the average consumer seeking a flavor-packed experience?

According to the official manufacturer, air up pods contain zero sugar and zero calories. This is because the pods do not add any ingredients directly to the water, but rather use a natural aroma released into the air that gives your brain the illusion of flavor.

According to scientific understanding, most of what we perceive as 'taste' is actually scent, a principle Air Up harnesses to make plain water seem flavorful. This raises a key question for many health-conscious consumers: **is an Air Up bottle healthy**?

Over 80% of what we perceive as taste is actually derived from our sense of smell. This biological connection is precisely how does airup flavor water, using scented air bubbles to create the illusion of flavor as you drink pure, plain H2O.

According to the brand and scientific principles, air up water does not actually contain sugar, but the brain can be tricked into perceiving a sweet taste. This unique sensation is created by flavored air bubbles from scent pods, which travel to your olfactory receptors as you drink, causing the brain to interpret the aroma as taste.