What's the difference between Rice Krispies and RiCiCLES?
                                
                                
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                                    4 min read                                
                            
                                In 2017, Kellogg's discontinued RiCiCLES in the UK due to its high sugar content, highlighting a significant and foundational difference between it and the classic Rice Krispies.  The main distinction lies in a single ingredient—the sweet, frosted coating that gave one cereal its sugary appeal while the other remained a simpler, toasted rice puff.