Tag: Robert irvine

Despite being marketed as a fitness-oriented product, Robert Irvine's Fit Crunch bars contain a blend of high-quality whey protein alongside a lengthy list of ultra-processed ingredients. This duality prompts a closer look to understand their true place in a healthy diet.

In November 2024, the active nutrition company 1440 Foods acquired Fitcrunch, the popular brand of high-protein baked bars, from its previous ownership, which included celebrity chef Robert Irvine. This acquisition places Fitcrunch under a new parent company, shifting its brand ownership while still maintaining its chef-crafted recipe and taste.

Created by celebrity chef Robert Irvine, FitCrunch bars are often praised for their decadent, candy-bar-like flavor that helps satisfy sweet cravings while delivering a significant protein boost. Understanding the full range of pros and cons of FitCrunch bars is crucial for determining if they align with your health and fitness goals.