Tag: Rosie s chips

While most mainstream chip brands use vegetable oil today, some specialty companies are reviving the traditional, rich flavor of chips fried in beef tallow. The iconic McDonald's fries were famously cooked in tallow until a public shift in sentiment in 1990, a flavor now recreated by niche snack makers.

While most major snack companies transitioned to vegetable oils decades ago, a small number of specialty and heritage brands still fry their potato chips in lard, offering a distinctively rich, savory flavor profile reminiscent of traditional techniques. This practice caters to a niche market of consumers seeking an old-fashioned snacking experience.