What is the rubber thing in Ritual vitamins?
                                
                                
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                                    3 min read                                
                            
                                According to Ritual, the company added a special insert into its vitamin bottles after hearing feedback about an unpleasant 'oceanic' odor. This "rubber thing" is not a vitamin but a food-grade plastic scent insert, which Ritual calls a 'Minty Tab'. Its sole purpose is to make taking your vitamins a more enjoyable sensorial experience by providing a pleasant peppermint scent.