Tag: Sensory language

Studies suggest that up to 80% of what we perceive as taste is actually derived from our sense of smell, indicating a profound connection between our senses. So, when asked, "how would you describe a meal," simply saying "good" or "bad" fails to convey the full, multi-sensory story of the dining experience.

According to Gallup research, customers spend an average of only 109 seconds reading a menu before deciding. This brief window of opportunity is why restaurant menus influence customers through careful psychological and design techniques, guiding their choices and impacting profitability.