Tag: Sensory marketing

According to a study published in the journal *Frontiers in Psychology*, the color red is associated with increased heart rate and blood pressure, a physiological response that also stimulates metabolism. This phenomenon, often exploited by the fast-food industry, raises a fascinating question: does the color red make you want to eat? This article explores the science behind this powerful link between color and appetite.

According to a study on “the crunch effect,” people eat less when they can clearly hear the sound their food makes while chewing. But can sounds make you hungry too? Research confirms that both intrinsic (chewing) and extrinsic (environmental) sounds have a profound and often subconscious effect on our appetite and food choices.

According to neurogastronomy, the brain processes flavor not just through taste buds, but by integrating all senses. This multisensory integration explains how does color affect taste scientifically, often altering flavor perception and identification before the food even reaches your mouth.