The Defining Characteristic of a FAD: What Makes Crazes So Fleeting?
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3 min read
According to economists, fads are typically characterized by a rapid, meteoric rise in popularity followed by an equally quick, dramatic decline, with very little long-term utility. A defining characteristic of a FAD is its inherent brevity—it's here today, gone tomorrow, with its appeal largely driven by novelty and a quick burst of social energy. This intense but short-lived enthusiasm sets it apart from more enduring cultural shifts.
