Tag: Skittles c4

In early 2025, C4 Energy's parent company, Nutrabolt, discontinued its official Skittles and Starburst flavor partnerships. This led to the introduction of a new, mixed-fruit flavor called Cosmic Rainbow, causing confusion among long-time fans who loved the original Skittles C4. While Cosmic Rainbow replaced the Skittles flavor in the product lineup, they are not the same product.

According to extensive taste tests and consumer reviews, several C4 energy drink flavors are known for their distinct candy-like profiles. Finding which C4 flavor tastes like candy depends on whether you prefer hard, gummy, or fruity-chew flavors, with options ranging from collaborations with famous confectioners to original blends.

In April 2023, C4 Energy's parent company Nutrabolt announced a major rebrand of its Smart Energy line, sparking widespread consumer questions about what happened to C4 Energy drinks. This strategic move, along with subsequent flavor changes, is part of a larger plan to refine the brand's offerings and market positioning within the competitive energy drink sector.