Tag: Smell and hunger

Smelling food can cause a person to feel hungry and eat, even when they are full, due to the activation of the brain's reward system. This powerful sensory experience is a major factor in regulating our eating behaviors, often triggering cravings and influencing food choices. Understanding this complex interplay is key to exploring the full impact of our sense of smell on appetite.

According to a 2019 study published in the *Journal of Marketing Research*, the mere scent of food can directly satisfy cravings if exposure is brief. The intricate relationship between scent and hunger has long been observed, but the deeper mechanisms behind why smelling food increase appetite are surprisingly complex and involve a sophisticated interplay of psychology and physiology.