Tag: Snackwell s

First introduced by Nabisco in 1992, the SnackWell's brand was a direct product of the 90s' national low-fat diet trend and quickly gained traction as a "permissible indulgence". For a generation, they were the go-to alternative, but how do SnackWell's compare to other cookies, particularly the more indulgent classics they aimed to challenge?

Back in 1992, SnackWell's launched as a supposedly healthy, fat-free snack, riding the wave of the low-fat diet craze. This marketing propelled it to immense popularity, yet many were left questioning its true dietary value. So, are SnackWell's healthy for you, or were they just a clever marketing illusion from a bygone era?

The average American in the mid-90s was consuming a significant number of packaged foods, and one of the most popular items was the fat-free cookie. A specific brand, SnackWell's, became synonymous with this health food trend, promising guilt-free indulgence for calorie-conscious consumers who grew up with the fat-free food craze.