Tag: Social media health trends

According to a 2024 IFIC survey, the number of Americans trying to eat more protein jumped from 59% in 2022 to 71% in 2024, highlighting a dramatic shift in consumer focus. This surge in interest has made many wonder, "Why is everyone so obsessed with protein now?" The answer lies in a mix of evolving dietary trends, targeted marketing, and a growing emphasis on wellness.

According to a 2025 study by Morning Consult, 66% of Gen Z adults follow a high-protein diet, a significantly higher rate than other age groups. This surge in popularity begs the question: why is everyone obsessed with protein now? The answer lies at the intersection of social media trends, aggressive marketing, and modern diet culture.