Why is Prime hydration so expensive? An Investigation into Influencer Marketing and Market Hype
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4 min read
Following its 2022 launch, bottles of Prime Hydration were being resold for exorbitant prices on platforms like eBay, prompting co-founder KSI to publicly condemn the "black-market" selling. Unpacking the high price of this popular beverage reveals a combination of deliberate marketing, market hype, and external economic factors beyond standard production costs.
