Tag: Social media marketing

Following PepsiCo's near $2 billion acquisition of the brand in 2025, many are still wondering: why is everyone drinking Poppi?. The prebiotic soda, celebrated for its unique flavors and vibrant marketing, has captivated Gen Z and health-conscious consumers alike, turning a simple gut health drink into a cultural phenomenon.

According to a 2025 study, 51% of young Australian adults changed their eating habits because of social media. The modern media landscape—from targeted ads and sponsored content to captivating food photography—plays a powerful, often subconscious, role in shaping consumer preferences and dietary behaviors.

In early 2025, prebiotic soda brand Poppi faced widespread social media criticism for a lavish influencer marketing campaign. As the backlash grew, many became aware of a new participant: Poppi's competitor, Olipop. The core question at the heart of the resulting brand rivalry was: **What did Olipop comment on Poppi?**

In 2019, social media personality Maxx Chewning launched a candy brand called Sour Strips, which reportedly sold over 20,000 units in its first hour. The brand’s viral success and powerful, fruity-but-sour flavor quickly earned it a dedicated following and posed the question: What is so special about Sour Strips?