Tag: Soy milk japan

Despite being a significant dairy producer, with Hokkaido alone accounting for over 50% of the nation's milk, Japan's per capita milk consumption is lower than many Western countries. So, what kind of milk do they drink in Japan, and why do their preferences vary so much?

The Japanese dairy alternatives market was valued at USD 1.94 billion in 2024, with a projected compound annual growth rate (CAGR) of 12.1% from 2025 to 2033, indicating that non-dairy milk is not only common but also growing in popularity. Historically, soy milk has been a staple, while modern health and wellness trends are rapidly driving the growth of other plant-based milk varieties.