Why do athletes eat Wheaties? Unpacking the 'Breakfast of Champions'
                                
                                
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                                    4 min read                                
                            
                                In 1939, an astonishing 46 out of 51 players at the All-Star Game endorsed the cereal Wheaties, cementing its iconic status. This phenomenal success begs the question: why do athletes eat Wheaties, and is it a reflection of their true dietary choices or brilliant marketing?