Tag: Stale matcha

Matcha's vivid green color and distinct flavor are indications of its freshness, but as a finely ground powder with a large surface area, matcha is highly susceptible to environmental factors. The short answer to 'does matcha lose its potency' is yes, and it happens more quickly than with traditional loose-leaf teas.

Matcha, unlike many other dried goods, is extremely sensitive to environmental factors like heat, light, and air. These elements can rapidly degrade the fine powder, meaning that to maximize freshness, quality, and health benefits, you must know how to properly store it and address the question, "Does matcha go bad if not refrigerated?".