Tag: Startup story

In 2017, health and wellness entrepreneur Helen Hall-Leland created what would become Blender Bombs, turning a simple, kitchen-based solution into a multimillion-dollar brand. The idea arose from a personal wellness journey and a desire to make nutritious, whole-food smoothies more accessible and satisfying for everyone.

Over 95% of US women are nutrient deficient, even while taking standard prenatal vitamins. This startling statistic is precisely what motivated co-founders Ryan Woodbury and Julie Sawaya to establish Needed supplements in 2017. Their journey began from a shared frustration with the inadequacy of conventional nutritional products for women during their childbearing years.

An estimated 70% of the U.S. population experiences daily gut issues, a statistic that former matchmaker Katie Wilson knew all too well. The frustration from her own debilitating symptoms is the core of the personal and compelling story behind BelliWelli, the brand she built to fill a void in the functional food market.